Insight

Storytelling done well: how businesses can avoid making the most common mistakes

As we talked about recently, human beings are hard-wired for stories. Studies show that 80 per cent of our conversations fall into the category of […]

Top 10 Important 2023 Communications Trends all Marketing Pros Need to Understand

Skinny jeans are yesterday’s news. Bootcut is back. We notice trends everywhere in our lives, and the world of communications is no different.    While it […]

Engaging hearts and minds: storytelling in the B2B context

Ever since homo sapiens developed language, stories have been used to deliver messages.  Because, by nature, human beings respond to a narrative.   At best, stories […]