Insight
PR for polluting organisations – making the right choice
Being accused of greenwashing is a quick and efficient way to damage public trust in a company. For some organisations, the practice of dressing […]
Russia: the cost of doing the right thing
Some decisions appear, on the surface to be black and white. So, when President Zelensky made a personal plea at the Yale SEO Summit that […]
Cash for Coverage: the race to the bottom
Thanks to a tweet from a prolific tech journalist and a subsequent article for PR Week, ‘cash for coverage’ is the phrase on a lot […]
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