Insight

PR for polluting organisations – making the right choice

  Being accused of greenwashing is a quick and efficient way to damage public trust in a company. For some organisations, the practice of dressing […]

Russia: the cost of doing the right thing

Some decisions appear, on the surface to be black and white. So, when President Zelensky made a personal plea at the Yale SEO Summit that […]

Cash for Coverage: the race to the bottom

Thanks to a tweet from a prolific tech journalist and a subsequent article for PR Week, ‘cash for coverage’ is the phrase on a lot […]