Storytelling and Narrative Advisory
Storytelling is an art not a science. But that doesn’t mean to say that we cannot deploy evidenced-based know-how as part of the creative process. In fact, it’s essential.
We help clients to build compelling and robust storytelling narratives, inspired by their strategic positioning, that reflect broader business objectives and take account of the competitive landscape.
We believe the best narratives are developed from a deep dive into products and brands, exploring emotional barriers to adoption, emotional stimuli which can overcome these barriers.
Through collaboration with a range of internal stakeholders, including senior leaders, we develop an overarching proposition that can be woven into every touchpoint.
Once we’ve created the stories, we build content to deliver them through integrated campaigning and storytelling.