Air Products

Technical Website Copywriting

Air Products technical website copywriting

Air Products is a world-leading Industrial Gases company, headquartered in Pennsylvannia, USA.

They provide atmospheric and process gases and related equipment to manufacturing markets including refining and petrochemical, metals and electronics.

They are leaders in safety, the environment, sustainability and community action.

Admiral was appointed at a point when Air Products was looking to completely overhaul its website into a much larger, more complex platform.

We were tasked with drafting all website content. As Air Products is a large, multi-faceted organisation it was important the website copy took visitors on a coherent and engaging journey.

In order to truly get to the heart of the organisation and understand their values and future direction, Admiral interviewed various senior figures within the business and sector-specific experts in order to glean information for the website.

Content was then drafted for the whole website including the homepage, their product portfolio and each industry specialism.